brand building

A brand from scratch, handed over as one bible.

Name, strategy, logo suite, colour, type, voice. Our team builds the whole system and hands it over as one brand bible, with every source file yours.

start a brand see a bible

pricing: fixed, per scope
you get: one bible
files: all yours

01 research

02 mark

03 system

04 handover

// keeper: the bible, every file yours

how it runs

Four steps. Each one hands you something.

Strategy before sketches. You sign off on who the brand is for before anyone draws a logo.

01
research
Your market, your competitors and your customers, read properly before anything is drawn.
you get: a strategy page you sign off
02
mark
Logo directions sketched, narrowed and refined. Wordmark, symbol and the rules for both.
you get: a logo suite in every format
03
system
Colour, type, spacing, imagery and voice, built as a system your team can actually use.
you get: tokens and templates, ready to use
04
handover
One brand bible, every source file and a walkthrough, so the next designer starts on day one.
you get: the bible, every file yours

our own bible

We built ours the same way.

// the Qann brand bible, made with the process above. client brands in India coming soon.

mark

Pure type. The brackets are structural and never removed.

colour

ink

blue

rule

Warm cream, deep ink and one pure blue, used only where something is clickable.

type

AaAa

IBM Plex Mono for the voice, IBM Plex Sans for reading. Two faces, split by job.

voice

01 be direct. then be done.
02 bold, not loud.
03 honest, even when it hurts.
04 warm, not soft.

Rules the whole team writes by, with words to use and words we never use.

whats in the bible

Everything your next hire needs.

<qann> brand handover1 brand

01Audience, positioning and the one line the brand stands onincluded
02Naming and domain checks, if you need a nameincluded
03Logo suite: wordmark, symbol, every colour and sizeincluded
04Colour, type, spacing and imagery rulesincluded
05Voice rules, with words to use and words to avoidincluded
06Social, deck and document templatesincluded
07The brand bible plus every source file, in your nameincluded

extras sold to you later0

source filesyours

fontslicensed to you

you payone quote, itemised

who's on it

One lead. You message them, not a ticket queue.

your brand leadin every session, first workshop to handover

youOur new designer starts Monday. Where is everything?
your leadAll in the brand bible, with every source file. Sending the link now.
brand bible
youCan we use the fonts on the packaging too?
your leadYes. They're licensed to you, not to us.

behind your lead in every session

a strategist · an identity designer · a writer for the voice

how its priced

One fixed price, agreed before we start.

No rate card, because a rebrand and a new name are different jobs. Once the scope is signed, the price does not move.

It depends on whether you need a name, a new logo or a refresh of yours, how deep the system goes, how many templates you need, and how many languages it works in.

brand bible

Brand bible

You have a logo you like. We build the full system around it and write it all down.

get a quote for this

full identity

Brand bible, logo and graphics

From first sketch to finished system. Logo, colour, type, voice and the graphics to launch with.

get a quote for this

the bible, every file yours

// keeper: the bible, every file yours

Tell us what you are building. Get a scope and a price.

A few lines on the business, the audience and the deadline is enough. We come back with a scope, a timeline and a fixed quote. Nothing starts until you say yes.

start a brand hello@qann.co

brand building

A brand from scratch, handed over as one bible.

Name, strategy, logo, colour, type, voice. Every source file yours.

01 research

02 mark

03 system

04 handover

// keeper: the bible, every file yours

start a brand see a bible

what you get at each step

01
researchA strategy page you sign off.
02
markA logo suite in every format.
03
systemTokens and templates, ready to use.
04
handoverThe bible and every source file.

We built ours the same way

swipe →

// the Qann brand bible. client brands in India coming soon.

mark<qann>Pure type. The brackets are part of the mark.

colour

Cream, ink and one pure blue.

typeAaAaPlex Mono for the voice, Plex Sans for reading.

voice01 be direct. then be done.
02 bold, not loud.
03 honest, even when it hurts.Rules the whole team writes by.

What's in the bible

+Audience and positioning
+Naming, if you need one
+Logo suite, every colour and size
+Colour, type and imagery rules
+Voice rules
+Templates and every source file

Who's on it

your brand leadin every session, first workshop to handover

youOur new designer starts Monday. Where is everything?
your leadAll in the brand bible, with every source file. Sending the link now.
brand bible
youCan we use the fonts on the packaging too?
your leadYes. They're licensed to you, not to us.

behind your lead: strategist · identity designer · voice writer

How it's priced

One fixed price, agreed before we start.

It depends on whether you need a name, a new logo or a refresh of yours, how deep the system goes, how many templates you need, and how many languages it works in.

the bible, every file yours

A few lines on the business and the deadline is enough. We send back a scope and a fixed quote.

start a brand

next servicePerformance marketing