The work
Spread happiness this Diwali
Diwali is about togetherness, so we let real human warmth carry the story instead of a product pitch.
We asked strangers to take us home for Diwali and gave a free phone to everyone who opened their door, including a rickshaw-wala.
Gen-Z weighs in on dating today...
We used Valentine's season and Gen-Z's own dating slang to keep the brand relatable and funny, not promotional.
We quizzed people on terms like "situationship" and gave a Faasos wrap to everyone who answered.
Aapki Mom ka Favourite Hathyaar kya hai?
We placed the product inside the warm, familiar bond between mothers and their kids, with the marketing kept subtle.
We asked sons and daughters about their mom's favourite weapon, got funny answers like slippers, and gifted chocolates in return.
Gen Zs are quick with trends... but Math? thoda weak hai
We wanted to show the sale's benefits without sounding like an ad, so we let people's own answers set up the value.
We asked about cashback and sneaker habits during the sneaker sale, then showed how much more they could save with Croma.
Live site
Placeholder - add the real brief.
Placeholder - add the real approach.
Live site
Placeholder - add the real brief.
Placeholder - add the real approach.
Live site
Placeholder - add the real brief.
Placeholder - add the real approach.
Live site
Placeholder - add the real brief.
Placeholder - add the real approach.
Live shoot
Placeholder - add the real brief.
Placeholder - add the real approach.
Live shoot
Placeholder - add the real brief.
Placeholder - add the real approach.
Live shoot
Placeholder - add the real brief.
Placeholder - add the real approach.
Live shoot
Placeholder - add the real brief.
Placeholder - add the real approach.
Every drawing here started as somebody's broken thing.
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